3 Peaks for Shimano
Client:
Shimano
Trail Creatives:
Film, Photography, Pre- Production, Post Production
Deliverables:
Long-form film, Social Edits, Photoset
Shimano approached us to create a long form marketing piece to celebrate their latest signing Rob Warner as well as promote their latest motor, the Shimano EP8. Working with MTB legend and commentator Rob Warner, we looked to portray his more serious, sincere side that is seldom seen in his usual coverage and highlight the struggles he has faced and overcome within his career. We also delve into how the emergence of E-bikes have reignited his passion for the sports and opened more doors as he continues to forge his own path in mountain biking.
Trail Creatives produced and directed the 13 minute film, social edits, photo journal, blog post and copywriting for social channels for the campaign that has been released worldwide by Shimano.
