Hoy Bikes for Evans Cycles

Client:
Evans Cycles

Trail Creatives:
Creative Direction, Film, Post Production

Deliverables:
1 min Social Film

Evans Cycles approached us to promote the Hoy Bikes children’s range in the run up to Christmas. Working alongside Sir Chris Hoy, we were able tell Chris’ story from his first bike to becoming one of Great Britain’s most decorated olympians of all time, proving to parents that anything is possible and that their first bike can truly become a transformative experience for young children.