Social Ads For Melon Optics
Client:
Melon Optics
Trail Creatives:
Film, Post Production
Deliverables:
Social Adverts
Melon tasked us with creating social adverts monthly based on a multitude of factors from weather, to specific rider pain points. Every month, we would ideate, direct and shoot a series of social clips for release the following month. To keep costs down, we would often feature in the films and made full use of local locations as well our in house green screen / studio setup.
The results was a suite of social adverts delivered in a variety of ratios that could be re-edited, repurposed and adjusted dependant on the previous months analytics, creating an ongoing agile approach to targeted social marketing.