Warm up to Winter for Beryl

Client:
Beryl

Trail Creatives:
Film

Deliverables:
x3 1 min Explainer Videos + Social Cuts

As the nights closed in, Beryl turned their attention to the challenges that winter brings - how do you keep people riding in the colder, darker months and more importantly, keep them safe? Beryl tasked us with capturing a series of 3 videos giving simple, easy to follow tips to Beryl users on how to prepare for the elements and ride safely as part of their “Warm up to winter” campaign. What followed was a single night shoot, capturing an array of scenarios to create several edits focussed towards both bicycle and scooter users as well as content for smaller, targeted social media ads.