Way Of The Roses for Evans Cycles

Client:
Evans Cycles & Brompton

Trail Creatives:
Photography, Film

Deliverables:
Youtube Film, Photoset

Working alongside Brompton and Evans Cycles we set out to ride the 170 mile Way Of The Roses. Self filmed an unsupported, we carried all of our food, camping and camera gear along with us. The outcome was a 10 minute film and photoset documenting the journey. Partnering with brands stocked by Evans cycles, we were able to not only create a suite of content that could be used to promote the film but work as standalone content showcasing products - all of which were available to buy in-store and online.